Location
Thesis Presentation- College of Behavioral and Social Sciences
Document Type and Release Option
Thesis Presentation (Open Access)
Faculty Mentor
Dr. Daniel G. Webster
Faculty Mentor Email
.
Presentation Year
2020
Start Date
4-2020 12:00 AM
End Date
5-2020 12:00 AM
Keywords
Georgia Southern University, Honors Program, Thesis Presentation
Description
The purpose of this research is to determine how consumers react when heavily gendered products are advertised by the opposite gender. Additionally, this research will seek to understand if consumer biases to opposite gendered advertisements are positively correlated with aspects of an individual's political affiliation.
Academic Unit
College of Science and Mathematics
Evaluation of Student Reactions to Consumer Products
Thesis Presentation- College of Behavioral and Social Sciences
The purpose of this research is to determine how consumers react when heavily gendered products are advertised by the opposite gender. Additionally, this research will seek to understand if consumer biases to opposite gendered advertisements are positively correlated with aspects of an individual's political affiliation.
Comments
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