Honors College Theses
Publication Date
4-6-2023
Major
Graphic Design (BFA
Release Option
Open Access
Faculty Mentor
Jason Murdock
Abstract
Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing strategies. Using social media can improve your business, using a strategy specific for your brand can drastically improve your business.
Copyright
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Recommended Citation
Myers, Allison, "Best Practices for Social Media Branding" (2023). Honors College Theses. 840.
https://digitalcommons.georgiasouthern.edu/honors-theses/840
