Honors College Theses

Publication Date



Graphic Design (BFA

Document Type and Release Option

Thesis (open access)

Faculty Mentor

Jason Murdock


Social media is a fast growing marketplace for businesses to advertise themselves to established and potential consumers. Each platform has different algorithms, demographics, and ways for users to interact and connect. Even with a constantly growing research field and course options around the subject, understanding the behaviors of viewers on each app can still be a tough guessing game. Therefore, I have used both research studies and online courses, to present a strategy with which to efficiently and effectively market one’s business for Facebook, Instagram, and TikTok. I then present ways to understand the success of this and personal marketing strategies. Using social media can improve your business, using a strategy specific for your brand can drastically improve your business.