Honors College Theses
Publication Date
4-4-2023
Major
Management (BBA)
Release Option
Open Access
Faculty Mentor
Dr. Steven Stewart
Abstract
This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.
Thesis Summary
This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.
Recommended Citation
Bumford, Baylor K., "The Mullet Coffee Shop and Tap House Business Plan" (2023). Honors College Theses. 824.
https://digitalcommons.georgiasouthern.edu/honors-theses/824
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons
