Honors College Theses
Publication Date
1-11-2023
Major
Public Relations (B.S.)
Document Type and Release Option
Thesis (open access)
Faculty Mentor
Dr. Haley Higgs
Abstract
Nearly all social activities are carried out on some sort of technology whether it be a cellphone or laptop, people throughout the world are interacting with each other and forming communities based on certain factors like interests and geographic location. Companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like TikTok and Instagram into their public relations strategies. This paper will evaluate how five real estate agencies located in Bulloch County use Instagram to create mutually beneficial relationships with their current and potential clients by exploring the common ways Instagram is used as a public relations tool and the type of content that should be produced on Instagram for this targeted public.
Thesis Summary
Nearly all social activities are carried out on some sort of technology and companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like Instagram into their public relations strategies. This paper will evaluate the different ways five real estate agencies located in Bulloch County incorporate Instagram into their public relations strategies to create mutually beneficial relationships with their current and potential clients.
Recommended Citation
Smith, Kimberly N., "Examining The Role Of Instagram As A Public Relations Tool In The Real Estate Industry" (2023). Honors College Theses. 813.
https://digitalcommons.georgiasouthern.edu/honors-theses/813
