Honors College Theses

Publication Date

11-11-2022

Major

Management (BBA)

Document Type and Release Option

Thesis (restricted to Georgia Southern)

Faculty Mentor

Dr. Stan Suboleski

Abstract

This study assists in determination of an appropriate business strategy for Phillips Produce Farm in Wrightsville, Georgia. While the farm plants various crops, this case study focuses on its most successful operation - the Phillips strawberry farm. The study introduces the business and presents operational issues. It analyzes the strawberry farm’s historical performance data and examines trends in the agritourism industry. Lastly, the study presents new strategic opportunities that will be implemented at the farm in the future. The purpose of this plan is to establish and to implement new ideas to increase customer reach and profits. The owners of Phillips Produce Farm will use this case study as a guide to shape the 2023 strawberry season.

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