Honors College Theses
Publication Date
5-16-2022
Major
Marketing (BBA)
Document Type and Release Option
Thesis (restricted to Georgia Southern)
Faculty Mentor
Kristen Ruhland
Abstract
This thesis gives an overall view and explanation of the consulting-based project I worked on partially with another Honors student. I will be conducting a social media audit on the company Jonny Boy Cookies (formerly Big Boy Cookies) two most popular platforms to find trends in posting and engagement that one would not easily see. I plan to give this information to Jonny Boy Cookies to increase their efficiency in growing their online consumer base and engagement. Utilizing Jonny Boy’s social media will help their business by creating more engagement with their target market and aid in growing their consumer base. I will be able to gain real world experience with digital media and marketing, as well as utilizing data analytics to find patterns on their existing platforms.
Thesis Summary
This thesis gives an overall view and explanation of the consulting-based project I worked on partially with another Honors student. I will be conducting a social media audit on the company Jonny Boy Cookies (formerly Big Boy Cookies) two most popular platforms to find trends in posting and engagement that one would not easily see. I plan to give this information to Jonny Boy Cookies to increase their efficiency in growing their online consumer base and engagement. Utilizing Jonny Boy’s social media will help their business by creating more engagement with their target market and aid in growing their consumer base. I will be able to gain real world experience with digital media and marketing, as well as utilizing data analytics to find patterns on their existing platforms.
Recommended Citation
Backhaus, Jenifer M., "Using Marketing Analytics Strategies to Expand Jonny Boy Cookie’s Social Media Engagement" (2022). Honors College Theses. 774.
https://digitalcommons.georgiasouthern.edu/honors-theses/774
