Honors College Theses

Publication Date



Marketing (BBA)

Document Type and Release Option

Thesis (open access)

Faculty Mentor

Dr. Jacqueline Eastman


Extreme sports, sports characterized as involving speed, height and danger, have become an increasingly popular pastime around the world and have grown into a $250 billion industry. As a result of the inherent risks of taking part in these extreme sports, the most common participants are thrill seeking, risk taking, and often reckless. Known as the type-T personality type, these extreme sensation seeking individual’s constantly seek out new experiences that will stimulate their mind and frequently find their thrill by participating in extreme sports. The goal of this study is to determine various factors that will influence an individual’s thrill seeking behaviors by analyzing how the variables of risk aversion, status consumption, innovativeness, and social media use affect an individual’s adventure seeking tendencies.