Honors College Theses

Publication Date

11-14-2025

Major

Finance (BBA)

Release Option

Open Access

Faculty Mentor

Kristen Ruhland

Abstract

The Georgia Southern Botanic Garden Marketing plan details what the future marketing of the garden looks like. The plan shows the potential of the garden as a space for relaxation and education as well as a one-of-a-kind event space. Using this as the platform the goal of the plan is to show that the community and greater Statesboro area using social media and reaching out through events. Through an overhaul of the marketing of the garden it would allow it to expand its current markets and increase its contributed and earned revenue.

Thesis Summary

This marketing plan presents a strategy to elevate the visibility and impact of the Georgia Southern Botanic Garden. It focuses on promoting the garden’s value as an educational space, recreational attraction, and event venue while strengthening community involvement through social media and outreach. The overall goal is to expand the audience base and boost revenue through a refreshed, modernized marketing approach.

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