Is it LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines’ Acquisition of AirTran

Authors

Allissa A. Lee, Georgia Southern UniversityFollow
Betty J. Simkins, Oklahoma State University
Stephen D. Treanor, California State University, Chico

Document Type

Article

Publication Date

Spring 2020

Publication Title

Journal of Financial Education

ISSN

00093-3961

Abstract

Work published in Journal of Financial Education.

Comments

© 2020 Copyright Financial Education Association

Recommended Citation

Lee, Allissa A., Betty J. Simkins, Stephen D. Treanor. 2020. "Is it LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines’ Acquisition of AirTran." Journal of Financial Education, 46 (1): 142-164: Financial Education Association. source: http://jfedweb.org/jfedpage.html
https://digitalcommons.georgiasouthern.edu/finance-facpubs/136