Is it LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines’ Acquisition of AirTran

Authors

• Allissa A. Lee, Georgia Southern UniversityFollow
• Betty J. Simkins, Oklahoma State University
• Stephen D. Treanor, California State University, Chico

Document Type

Article

Publication Date

Spring 2020

Publication Title

Journal of Financial Education

ISSN

00093-3961

Abstract

Work published in Journal of Financial Education.

Comments

© 2020 Copyright Financial Education Association

Recommended Citation

Lee, Allissa A., Betty J. Simkins, Stephen D. Treanor. 2020. "Is it LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines’ Acquisition of AirTran." Journal of Financial Education, 46 (1): 142-164: Financial Education Association. source: http://jfedweb.org/jfedpage.html
https://digitalcommons.georgiasouthern.edu/finance-facpubs/136

Copyright

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