It is LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines Acquisition of AirTran

Presenters/Authors

Allissa A. Lee, Georgia Southern UniversityFollow
Betty J. Simkins, Oklahoma State University
S. Treanor

Document Type

Article

Presentation Date

10-2015

Sponsorship/Conference/Institution

Financial Management Association Annual Meeting

Location

Orlando, FL

Recommended Citation

Lee, Allissa A., Betty J. Simkins, S. Treanor. 2015. "It is LUV or a Good Business Decision? A Comprehensive Study of Southwest Airlines Acquisition of AirTran." Department of Finance Faculty Presentations. Presentation 24.
https://digitalcommons.georgiasouthern.edu/finance-facpres/24