Collection preserves books by current and former faculty and staff.
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Narrative Analytics and Stock Market Forecasting: How Popular Stories Help Inform Investment Strategies
Nicholas Mangee, Georgia Southern University
7-17-2025
This pioneering book analyzes the ability of narratives to help forecast stock market performance. Nicholas Mangee delves into the forecasting component of the novelty-narrative hypothesis (NNH) and its two pillars of relevance realization and contextualized meaning, using a wide range of empirical evidence to demonstrate how narratives can help inform investment strategies.
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How Novelty and Narratives Drive the Stock Market: Black Swans, Animal Spirits and Scapegoats
Nicholas Mangee, Georgia Southern University
2021
Georgia Southern faculty member Nicholas Mangee authored How Novelty and Narratives Drive the Stock Market: Black Swans, Animal Spirits and Scapegoats.
'Animal spirits' is a term that describes the instincts and emotions driving human behaviour in economic settings. In recent years, this concept has been discussed in relation to the emerging field of narrative economics. When unscheduled events hit the stock market, from corporate scandals and technological breakthroughs to recessions and pandemics, relationships driving returns change in unforeseeable ways. To deal with uncertainty, investors engage in narratives which simplify the complexity of real-time, non-routine change. This book assesses the novelty-narrative ... Read more
