Term of Award
Master of Arts in History (M.A.)
Document Type and Release Option
Thesis (open access)
Department of History
Committee Member 1
Committee Member 2
The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.
Smith, Rebecca Hope, "Ready, Steady, Go: Toyota's Advertising in America, 1958-1979" (2006). Electronic Theses & Dissertations. 593.