Term of Award

Spring 2006

Degree Name

Master of Arts in History (M.A.)

Document Type and Release Option

Thesis (open access)

Department

Department of History

Committee Chair

Craig Roell

Committee Member 1

Paul Rodell

Committee Member 2

Charles Thomas

Abstract

The objective of this thesis is to determine the marketing strategy of Toyota Motor Corporation in America and place these strategies into their historical context. The advertisements will ultimately tie in with trends inside the United States, as well as the development of the company as an international business.

Share

COinS