College of Graduate Studies: Theses & Dissertations

Term of Award

Spring 2016

Degree Name

Master of Fine Arts (M.F.A.)

Document Type and Release Option

Thesis (open access)

Department

Department of Art

Committee Chair

Onyile Onyile

Committee Member 1

Patricia Carter

Committee Member 2

Santanu Majumdar

Abstract

Graphic design is a powerful tool, which has the power to shift perspective and create an impact. A recent shift in the design world has graphic designers using their skill sets to address complex social problems, to engage their audience in new ways that bring awareness to a social issue for the greater good of society. This thesis examines how graphic design collaboration ignites social change within a community and inspires transformation in human behavior. It explores how designing for the greater good impacts our society; and how these collaborative experiences improve the community and clients they serve. This thesis will also showcase how design can benefit the greater good through a multi-disciplinary design think-tank devoted to fostering experience by stimulating creativity through collaboration of students with actual clients.

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