The Assessment of Museum Member Motivations: A Case Study
Document Type
Article
Publication Date
1-1-1992
Publication Title
Visitor Studies: Theory, Research, and Practice
ISSN
1064-5578
Abstract
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
Recommended Citation
Bigley, James D., Mark Lane, Daniel R. Fesenmaier, Wesley S. Roehl.
1992.
"The Assessment of Museum Member Motivations: A Case Study."
Visitor Studies: Theory, Research, and Practice, 4 (1): 72-83.
https://digitalcommons.georgiasouthern.edu/ecology-facpubs/62
