Beholding: the Neuroaesthetic Experience of a Synesthetic Dress

Document Type

Article

Publication Date

12-14-2021

Publication Title

International Journal of Fashion Design, Technology and Education

DOI

10.1080/17543266.2021.2011964

ISSN

1754-3274

Abstract

Presently, there is a cultural phenomenon whereby technology-enabled dresses are displayed for aesthetic appraisal in museum contexts. The purpose of this study was to conduct an exploratory investigation of the impact that beholding technology-enabled dress sensory cues (i.e. dress, digital music, and coloured LED lights) had on museum vistors’ neuroaesthetic experiences. This study investigated how 44 millennial participants responded to a technology-enabled dress while using eye-tracking physiological technology during four different dress viewings (i.e. dress-only, music-only, lights-only, and music-lights). The results indicated that the dress with both music and lights had the most intensified and sustaining fixations for the participants. Therefore, it was concluded that diverse multisensory cues (i.e. music with coloured lights) provided a more enhanced aesthetic experience. This research is applicable to inform such fields as apparel, performing arts, and museum research.

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