Enhancing Creativity and Preparing Students for Careers in the Apparel Industry through Implementing a Blogging Assignment in an E-commerce Course
Document Type
Presentation
Presentation Date
11-2012
Abstract or Description
Presentation given at the International Textile and Apparel Association Annual Conference. Although cause-related marketing (CRM) campaigns can result in positive responses from consumers and increased purchase intentions (Gupta & Pirsch, 2006), in recent years there has been a backlash towards these campaigns. Critics of CRM question the transparency of the alliance and whether the firm is partnering with the cause to help it (other-serving motivations) or to simply increase their profits (self-serving motivations). As consumers are exposed to CRM on store shelves and in the media, they form their attitude toward CRM
Sponsorship/Conference/Institution
International Textile and Apparel Association Annual Conference
Location
Honolulu, Hawaii
Source
http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/12989/rec/2
Recommended Citation
Myers, Beth, Pamela Norum.
2012.
"Enhancing Creativity and Preparing Students for Careers in the Apparel Industry through Implementing a Blogging Assignment in an E-commerce Course."
School of Human Ecology Faculty Presentations.
Presentation 331.
source: http://cdm16001.contentdm.oclc.org/cdm/compoundobject/collection/p16001coll5/id/12989/rec/2
https://digitalcommons.georgiasouthern.edu/ecology-facpres/331
