Location
Virtual Poster Presentation- Graduate
Faculty Mentors
Tilicia Mayo-Gamble, Ph.D., MPH, MA, CHES
Course Name
CHBE 9235 Communication and Advocacy
Academic Unit
Jiann-Ping Hsu College of Public Health
Session Type
Graduate Poster Presentation
Presentation Type and Release Option
Presentation (Open Access)
Start Date
13-4-2022 2:15 PM
Description
The health communication plan was used to evaluate public health communication and advocacy promotion by efficiently increasing awareness about breast health and preventive services such as mammography screening among college students and women eligible for breast cancer screening. The communication plan was targeted towards empowering the Georgia Southern University chapter of Eta Sigma Gamma (ESG) members and other college students to act as health advocates by virtually disseminating information through the Facebook platform to their peer groups and social networks including friends and families in their community.
The purposes of the program evaluation and implementation measurement were to: 1) monitor the program activities to determine the effectiveness of the program; and 2) identify areas to improve program implementation and promote accountability among ESG stakeholders.
The evaluation objectives and methods included:
-
To develop social media messages addressing risk factors surrounding breast cancer that are specific to the target population.
-
To ensure college students disseminate breast health information via social media platforms to other women in their networks.
-
To monitor the distribution of breast health messages among college students through the number of likes, tags, shares, and comments on the Facebook platform.
Copyright
This work is archived and distributed under the repository's standard copyright and reuse license, available here. Under this license, end-users may copy, store, and distribute this work without restriction. For questions related to additional reuse of this work, please contact the copyright owner.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
ESG Poster
GS_Conference_Poster_CandA _Jill Johns & O. Okunromade.pptx.pdf (974 kB)
ESG Poster
Included in
Community Health and Preventive Medicine Commons, Health Communication Commons, Public Health Education and Promotion Commons, Women's Health Commons
Eta Sigma Gamma - Georgia Southern University Chapter: Breast Cancer Awareness Health Communication Plan
Virtual Poster Presentation- Graduate
The health communication plan was used to evaluate public health communication and advocacy promotion by efficiently increasing awareness about breast health and preventive services such as mammography screening among college students and women eligible for breast cancer screening. The communication plan was targeted towards empowering the Georgia Southern University chapter of Eta Sigma Gamma (ESG) members and other college students to act as health advocates by virtually disseminating information through the Facebook platform to their peer groups and social networks including friends and families in their community.
The purposes of the program evaluation and implementation measurement were to: 1) monitor the program activities to determine the effectiveness of the program; and 2) identify areas to improve program implementation and promote accountability among ESG stakeholders.
The evaluation objectives and methods included:
-
To develop social media messages addressing risk factors surrounding breast cancer that are specific to the target population.
-
To ensure college students disseminate breast health information via social media platforms to other women in their networks.
-
To monitor the distribution of breast health messages among college students through the number of likes, tags, shares, and comments on the Facebook platform.
