Increasing Parental Involvement in Academic Tutoring: Formative Research Results and Implications for Social Marketing
Location
Georgia Southern University- Williams Center
Faculty Mentors
Dr. Moya Alfonso
Course Name
Communication and Advocacy
Academic Unit
<--Please Select Department-->
Session Type
Graduate Poster Presentation
Presentation Type and Release Option
Presentation (Open Access)
Start Date
9-4-2019 2:30 PM
End Date
9-4-2019 12:00 AM
Description
Restoring the Breach is a faith-based organization with the aim of helping all citizens and families, regardless of their financial or religious status, build the life they want for themselves. The purpose of this research is to understand barriers and facilitators to parental involvement in academic tutoring among parents and to develop a social marketing plan. Six individual interviews were used to assess factors related to a parent’s involvement in their child’s tutoring program. A doer/nondoer design was used. Data were analyzed using the constant comparative method. Results will be categorized by the four P’s of social marketing (product, price, place, promotion). A social marketing plan designed to increase parental involvement will be detailed. Using social marketing to increase parental involvement in their students’ tutoring and environment improves Restoring the Breach’s ability to address factors related to the after school tutoring program
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Increasing Parental Involvement in Academic Tutoring: Formative Research Results and Implications for Social Marketing
Georgia Southern University- Williams Center
Restoring the Breach is a faith-based organization with the aim of helping all citizens and families, regardless of their financial or religious status, build the life they want for themselves. The purpose of this research is to understand barriers and facilitators to parental involvement in academic tutoring among parents and to develop a social marketing plan. Six individual interviews were used to assess factors related to a parent’s involvement in their child’s tutoring program. A doer/nondoer design was used. Data were analyzed using the constant comparative method. Results will be categorized by the four P’s of social marketing (product, price, place, promotion). A social marketing plan designed to increase parental involvement will be detailed. Using social marketing to increase parental involvement in their students’ tutoring and environment improves Restoring the Breach’s ability to address factors related to the after school tutoring program
