Document Type
Article
Publication Date
6-30-2010
Abstract
Excerpt: "Those marketing status products may need to focus on keeping their current customers loyal while also expanding their market." Author's biography: Jacqueline K. Eastman is an associate professor of marketing at Georgia Southern University. She may be reached at jeastman@georgiasouthern.edu.
Recommended Citation
Eastman, Jacqueline K., "Is Bling Dead — or at Least Wounded?" (2010). College of Business: News & Publications. 522.
https://digitalcommons.georgiasouthern.edu/coba-pubs/522
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