College of Business: News & Publications
Document Type
Article
Publication Date
1-20-2010
Abstract
Author's biography: C. David Shepherd is a professor of marketing and director of the Center for Sales Excellence at Georgia Southern University. He can be contacted at 912-478-1961 or [email protected].
Copyright
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Recommended Citation
Shepherd, C. David, "Want to Sell More? Try Listening More" (2010). College of Business: News & Publications. 493.
https://digitalcommons.georgiasouthern.edu/coba-pubs/493