College of Business: News & Publications

Document Type

Article

Publication Date

10-7-2009

Abstract

Author's biography: C. David Shepherd is a professor of marketing and director of the Center for Excellence in Sales & Sales Management at Georgia Southern University.

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Share

COinS