Biostatistics, Epidemiology & Environmental Health Sciences: Faculty Publications
Zika Virus on YouTube: An Analysis of English-language Video Content by Source
Document Type
Article
Publication Date
1-26-2017
Publication Title
Journal of Preventive Medicine and Public Health
DOI
10.3961/jpmph.16.107
ISSN
2233-4521
Abstract
Objectives: The purpose of this study was to describe the source, length, number of views, and content of the most widely viewed Zika virus (ZIKV)-related YouTube videos. We hypothesized that ZIKV-related videos uploaded by different sources contained different content.
Methods: The 100 most viewed English ZIKV-related videos were manually coded and analyzed statistically.
Results: Among the 100 videos, there were 43 consumer-generated videos, 38 Internet-based news videos, 15 TV-based news videos, and 4 professional videos. Internet news sources captured over two-thirds of the total of 8 894 505 views. Compared with consumer-generated videos, Internet-based news videos were more likely to mention the impact of ZIKV on babies (odds ratio [OR], 6.25; 95% confidence interval [CI], 1.64 to 23.76), the number of cases in Latin America (OR, 5.63; 95% CI, 1.47 to 21.52); and ZIKV in Africa (OR, 2.56; 95% CI, 1.04 to 6.31). Compared with consumer-generated videos, TV-based news videos were more likely to express anxiety or fear of catching ZIKV (OR, 6.67; 95% CI, 1.36 to 32.70); to highlight fear of ZIKV among members of the public (OR, 7.45; 95% CI, 1.20 to 46.16); and to discuss avoiding pregnancy (OR, 3.88; 95% CI, 1.13 to 13.25).
Conclusions: Public health agencies should establish a larger presence on YouTube to reach more people with evidence-based information about ZIKV.
Recommended Citation
Basch, Corey H., Isaac Chun-Hai Fung, Rodney N. Hammond, Elizabeth B. Blankenship, Zion Tsz Ho Tse, King-Wa Fu, Patrick Ip, Charles E. Basch.
2017.
"Zika Virus on YouTube: An Analysis of English-language Video Content by Source."
Journal of Preventive Medicine and Public Health, 50 (2): 133-140: Korean Society for Preventive Medicine.
doi: 10.3961/jpmph.16.107
https://digitalcommons.georgiasouthern.edu/bee-facpubs/9
Copyright
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
Comments
This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.