AMTP Proceedings 2026

Document Type

Conference Proceeding

Publication Date

Spring 2026

Abstract

This study examines consumer acceptance of in-store AI-powered retail technologies and their influence on digital tool usage and new product trial in grocery shopping. As retailers increasingly deploy personalized, AI-enabled tools such as kiosks, mobile prompts, digital displays, QR codes, shopping assistants, and augmented reality, consumer trust, privacy concerns, and perceived usefulness may shape adoption. Building on technology acceptance and response models, this research extends prior work by testing how technology readiness, innovativeness, optimism, insecurity, and customization affect acceptance of in-store AI tools. It also explores whether these technologies encourage trial of new products and increase purchase intention. Using an online survey of a major U.S. grocery retailer’s customer panel, the study will assess consumer likelihood of using various digital tools and their intention to try selected new products. Findings are expected to help retailers design AI experiences that are useful, trustworthy, and effective in driving engagement and sales.

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