AMTP Proceedings 2026

Document Type

Conference Proceeding

Publication Date

Spring 2026

Abstract

Business schools face pressure to deliver career-ready, ethically grounded graduates. This interpretive case study examines a Midwestern university's two-year redesign of its business core curriculum. Using interviews with nine task-force members and three external stakeholders, reflexive memos, and review of meeting notes, draft proposals, curriculum maps, and stakeholder communications, we trace how collaboration and strategic planning shaped key choices. Findings highlight three design moves: making professional selling a required competency, introducing a sustainability-focused "Beneficence in Business" course aligned with institutional mission, and creating a problem-solving course that emphasizes critical thinking and growth mindset. External signals (enrollment shifts, employer feedback, and questions about higher-education value) served as catalysts for innovation rather than constraints. The case offers a practical model for building consensus and translating mission and market relevance into coherent core requirements.

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