AMTP Proceedings 2026

Document Type

Conference Proceeding

Publication Date

Spring 2026

Abstract

The amount of e-waste generated globally is rising faster than e-waste recycling rates and represents a danger to the environment and humans. The objective of this study was to investigate determinants of e-waste recycling intentions among a representative sample of 1,050 adult consumers from the US and the UK. Cross-national differences were also examined. A model integrating factors drawn from the theory of planned behavior and value-belief-norm theory was tested using PLS-SEM. Findings showed that values, awareness of consequences, ecological self-identity, and ascription of responsibility influenced personal norms toward e-waste recycling, and that personal norms partially mediated relationships between these variables and intentions to recycle e-waste. Social norms and knowledge about e-waste recycling also influenced intentions to recycle e-waste, along with attitudes toward e-waste clutter, perceived effort, and current recycling habits. Few differences were found between the US and the UK, indicating the model effectively predicted e-waste recycling intentions cross-nationally.

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