From New Orleans to Orléans: How Perceived Connections Shape Destination Image

Authors

Hilmi A. Atadil, University of West FloridaFollow
Helena F. Allman, University of West FloridaFollow
Erol Pala, University of West FloridaFollow
Qiulin Lu, University of South CarolinaFollow
Alison J. Green, University of West FloridaFollow
Felicia N. Morgan, University of West FloridaFollow

Document Type

Conference Proceeding

Publication Date

Spring 2026

Abstract

Have you ever enjoyed a dish so much that it sparked an interest in experiencing the place where it was originally created? Culinary encounters may spark interest in distant destinations, but broader cultural, historical, and symbolic meanings often drive this interest through perceived connections. For example, exposure to French-influenced cuisine in New Orleans may draw individuals to France, driven not only by culinary authenticity but also by historical ties to Orléans. Grounded in social exchange theory, this study pursues two objectives: (1) to examine the underlying dimensions of perceived connections between destinations, and (2) to assess how these dimensions influence visit intention and destination attractiveness. This study highlights sister-city residents as strategic niche markets and advances place branding through the Perceived Inter-Destination Linkage Scale. Managerially, it offers destination managers a framework to leverage cultural, historical, and symbolic connections to design targeted marketing strategies and cross-destination collaborations enhancing perceived authenticity.

Recommended Citation

Atadil, Hilmi A.; Allman, Helena F.; Pala, Erol; Lu, Qiulin; Green, Alison J.; and Morgan, Felicia N., "From New Orleans to Orléans: How Perceived Connections Shape Destination Image" (2026). AMTP Proceedings 2026. 5.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2026/5