AMTP Proceedings 2026
Document Type
Conference Proceeding
Publication Date
Spring 2026
Abstract
A growing trend in the modern labor market is solo entrepreneurship or self-employment without employees. Advances in technology and the changing nature of socio-economic environments are reshaping the working environments and creating a new form of employment. (Cieślik & van Stel, 2023). This trend is particularly evident in the United States, where 5.2 million applicants filed for new businesses in 2024, with more than 80% of businesses operating without employees (Melhorn et al., 2024). Solo entrepreneurs can offer both financial and non-financial advantages. It is estimated that solo entrepreneurs earn 6.7% more than traditional employees doing a salary or wage-based job (Dvouletý et al., 2021). Individuals are often motivated by non-financial factors such as autonomy, flexibility, and the opportunity of being their own boss (Cieślik & van Stel, 2023; Dvouletý, 2018; Zwan & Hessels, 2019). Entrepreneurs often spend more hours and take a higher risk compared to doing a job traditionally, like a salary or wage-based employment (Dvouletý et al., 2021). Doing business independently poses some financial, human, and institutional constraints, which lead entrepreneurs to difficulties in innovation and competitiveness (Cieślik & van Stel, 2023; Zwan & Hessels, 2019).
Copyright
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DOI
10.20429/amtp.2026.25
Recommended Citation
Happy, Kamrunnahar; Anitsal, Ismet; and Anitsal, Melek Meral, "AI Fosters Customer Co-Creation for Solo Entrepreneurs Operating Under Resource Constraints" (2026). AMTP Proceedings 2026. 25.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2026/25