Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile

Authors

• Christopher Leo, University of Central FloridaFollow
• Timothy Halloran, Georgia Institute of TechnologyFollow
• Carlos Valdez, University of Central FloridaFollow
• Leslie Connell, University of Central FloridaFollow
• Jennifer Morin, University of Central FloridaFollow

Document Type

Conference Proceeding

Publication Date

Spring 2023

Abstract

This article considers how LinkedIn training in the form of a workshop can improve a professional's personal brand by influencing self-esteem and job search efficacy by developing a LinkedIn All-Star Profile. Self-esteem and self-efficacy are two of the most highly researched social and vocational psychology aspects. While there has been some research on the impact of non-technological workshops, there needs to be more research on the effects of workshop training in these two variables on employee personal brand on social media.

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

DOI

10.20429/amtp.2023.44

Recommended Citation

Leo, Christopher; Halloran, Timothy; Valdez, Carlos; Connell, Leslie; and Morin, Jennifer, "Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile" (2023). AMTP Proceedings 2023. 44.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/44