The Emergence of “Createch” as a Required or Desired Skill for Digital Marketing Internships

Authors

• Theresa Clarke, James Madison UniversityFollow
• Jordan A. Pratt, James Madison University
• Canessa N. Collins, James Madison University

Document Type

Conference Proceeding

Publication Date

Spring 3-6-2023

Abstract

See the uploaded file for an extended abstract.

Copyright

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DOI

10.20429/amtp.2023.26

Recommended Citation

Clarke, T., Pratt, J. A., and Collins, C. N. (2023). The emergence of “Createch” as a required or desired skill for digital marketing internships. Association of Marketing Theory and Practice Proceedings 2023. 26. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/26