Document Type
Conference Proceeding
Publication Date
2022
Abstract
As sales competitions become more prevalent in the educational environment, faculty coaching has taken on a role that closely replicates coaching by industry sales managers. This case study examines how the combination of faculty coaching and student sales team organizational culture impact performance in sales competitions. By providing positive feedback, role modeling, and building trust, faculty coaches can improve performance and commitment while preparing students for their future careers. Additionally, developing an organizational coaching culture plays a critical role in contributing to the overall success of the team as it encourages student commitment and participation. These lessons are also relevant to industry sales managers and faculty coaches as a means to improve performance.
Recommended Citation
Sleep, Stefan and McCulloch, Brent, "There is No I in Team: The Role of Sales Faculty Coaching and Organizational Culture on Student Competition Teams" (2022). Association of Marketing Theory and Practice Proceedings 2022. 56.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/56
