Document Type
Conference Proceeding
Publication Date
2021
Abstract
As educators, we have a responsibility to challenge our students and ourselves to push beyond our comfort zones and become better leaders and decision-makers who will embrace equity and inclusion as the standard. As educators, we are in positions to facilitate these difficult conversations with and amongst our students as we recognize that our students are stepping into roles where they will expect equity and inclusion in their workplaces. Our Multicultural Marketing course allows students and I to push ourselves to a greater understanding of what possibly hinders our personal and professional growth in this area. Student-led discussions in the class are catalysts to new and different learning opportunities. Following the lead of corporations like Procter & Gamble, we recognize that it is during these tenuous times that introspection is needed for each of us individually, and discussion is warranted between us collectively.
Recommended Citation
Grantham, Kimberly, "Where Do We Go from Here?: Crucial Conversations in Multicultural Marketing" (2021). Association of Marketing Theory and Practice Proceedings 2021. 36.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/36
