Document Type
Conference Proceeding
Publication Date
2021
Abstract
Amidst the COVID-19 pandemic, brick-and-mortar retail workers have been hailed as heroic frontline employees. No matter where a retail store is located or the severity of the lockdown, retail workers have many new regulations and guidelines to follow and implement in order to protect both themselves and their customers. Using a qualitative research methodology, this exploratory research focuses on how the COVID-19 pandemic and its resulting drastic changes in the retail sector are affecting the workers in North America. Four main stressors are identified: fear of the unknown, fear of infection, mistreatment by consumers, and the role of the powerless enforcer. The paper concludes with research implications and venues for future research.
Recommended Citation
Elnahla, Nada and Neilson, Leighann C., "The Stressors Faced by Retail Workers During the COVID-19 Pandemic" (2021). Association of Marketing Theory and Practice Proceedings 2021. 2.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/2
