AMTP Proceedings 2021
Document Type
Conference Proceeding
Publication Date
2021
Abstract
YouTube started primarily as a means of entertainment. However, in recent years it has become a platform for both information-seeking and information-giving behaviors. Using the consumption, participation, and production framework for user generated media, YouTube is examined as a platform to influence an individual’s savoring and remembered enjoyment of a consumption experience. This study proposes a model for utilizing YouTube as a means of increasing savoring for an upcoming consumption experience through elaborative processing, minimizing distractions, and encouraging remembered enjoyment.
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
DOI
10.20429/amtp.2021.19
Recommended Citation
Dupont, Marc P., "The YouTube - Savoring Model: YouTube as a Means of Increasing Savoring for an Upcoming Consumption Experience" (2021). AMTP Proceedings 2021. 19.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/19
Supplemental Reference List with DOIs
