Using FOMO to Promote Sports Events: Exploring Technology Usage and Involvement Effects

Authors

Julia E. Blose Dr.Follow
Rhonda W. Mack, College of CharletsonFollow
Robert PittsFollow
Y. XieFollow

Document Type

Conference Proceeding

Publication Date

2021

Recommended Citation

Blose, Julia E. Dr.; Mack, Rhonda W.; Pitts, Robert; and Xie, Y., "Using FOMO to Promote Sports Events: Exploring Technology Usage and Involvement Effects" (2021). Association of Marketing Theory and Practice Proceedings 2021. 17.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/17