Document Type
Conference Proceeding
Publication Date
2021
DOI
10.20429/amtp.2021.17
Recommended Citation
Blose, Julia E. Dr.; Mack, Rhonda W.; Pitts, Robert; and Xie, Y., "Using FOMO to Promote Sports Events: Exploring Technology Usage and Involvement Effects" (2021). Association of Marketing Theory & Practice Proceedings 2021. 17.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/17
