Document Type

Conference Proceeding

Conference Track

Marketing Management/ Strategy/ Branding

Publication Date

2020

Abstract

Please see attached for an formatted extended abstract

Comments

We like to publish the extended abstract version of our accepted paper. Please see the file attached. I had submitted a file in January. However, please use this attached file dated 2-2-2020, which is formatted based on the new submission instructions.

Included in

Marketing Commons

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