Understanding Student Perceptions of their Personal Branding in Higher Education

Authors

Musa Pinar, Valparaiso UniversityFollow
Tulay Girard, The Pennsylvania State University-AltoonaFollow

Document Type

Conference Proceeding

Conference Track

Marketing Management/ Strategy/ Branding

Publication Date

2020

Abstract

Please see attached for an formatted extended abstract

Comments

We like to publish the extended abstract version of our accepted paper. Please see the file attached. I had submitted a file in January. However, please use this attached file dated 2-2-2020, which is formatted based on the new submission instructions.

DOI

10.20429/amtp.2020.07

Recommended Citation

Pinar, Musa and Girard, Tulay, "Understanding Student Perceptions of their Personal Branding in Higher Education" (2020). Association of Marketing Theory & Practice Proceedings 2020. 7.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2020/7