A sport management organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that a feasibility study be conducted before an investment decision was made. The study examined the proposed facility through a traditional economic feasibility study and a market analysis to understand the market, possible future market demands, and potential growth opportunities. Included in the study are the key components and data analysis which led to a positive investment report.
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Lyberger, Mark; McCarthy, Laurence M.; and Yim, Brian H., "Indoor Sport Facility Feasibility Study: Assessment, Value and Demand" (2018). Association of Marketing Theory and Practice Proceedings 2018. 97.