Association of Marketing Theory and Practice Proceedings 2018
 

Document Type

Conference Proceeding

Publication Date

2018

Abstract

A sport management organization proposed to build an indoor sport facility in a town close to a major urban area. The potential investors and stakeholders required that a feasibility study be conducted before an investment decision was made. The study examined the proposed facility through a traditional economic feasibility study and a market analysis to understand the market, possible future market demands, and potential growth opportunities. Included in the study are the key components and data analysis which led to a positive investment report.

About the Authors

Mark R. Lyberger (Ph.D., Ohio State University, U.S.) is an Associate Professor at Kent State University in the United States. His research interests have focused on consumer consumption behavior, sponsorship, marketing, marketing analytics, strategic management, and leadership. He currently serves as the Editor of The Journal of Sport, has published and reviewed in numerous journals, and presented his works both nationally and internationally. Lyberger resides on the board of a number of non-profit and for profit organizations and currently serves as the Director for the Center of Sport, Recreation, & Tourism Development. He has worked collaboratively with a variety of community, educational and business organizations to develop and enhance strategic management strategies and to conduct market, market analytics, sponsorship, consumer behavior, leadership, strategic management and facility usage/impact feasibility studies. Larry McCarthy Ph.D., from Cork, Ireland, is an Associate Professor, in the Department of Management at the Stillman School of Business, at Seton Hall University, New Jersey. He teaches in the sport management program at SHU and his research focuses on sport marketing. He received his PH.D. from Ohio State University. His work has appeared in the Journal of Sport Management, Sport Marketing Quarterly and the European Journal of Sport Management. He is Director of the Institute of International Business at the Stillman School.

Brian H. Yim (Ph.D., University of Georgia, U.S.) is an assistant professor of sport administration in the School of Foundations, Leadership and Administration at Kent State University, Kent Ohio. His overarching research interest lies in customer relationship marketing with a particular focus on sport fan emotions. His work has appeared in such journals as the Sport Marketing Quarterly, International Journal of Sports Marketing & Sponsorship, Social Behavior and Personality: An International Journal, Asian Pacific Journal of Tourism, among others.

Copyright Statement / License for Reuse

Creative Commons Attribution 3.0 License
This work is licensed under a Creative Commons Attribution 3.0 License.

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