The equine industry, despite its considerable impact on the economy, remains overlooked in contemporary supply chain research. The current paper aims at narrowing the gap along two directions: First, the equine industry supply chain is conceptualized, and its main participants and relationships involved are identified. Second, the complex nature of these relationships is illustrated within the context of a specific strategic decision, outsourcing. For years, outsourcing was considered a formal transaction-cost economics decision with little or no consideration for additional factors. This limiting perspective provides the stimulus for the current study’s use of a qualitative approach to get a better understanding of additional factors affecting the decision. A series of in-depth interviews with horse owners and trainers in the equine industry revealed that, in addition to a detailed cognitive assessment of the transporter capabilities, the outsourcing decision involves a considerable emotional component.
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Genchev, Stephen E.; Gray, Gordon; and Wert-Gray, Stacia, "Sports Logistics Outsourcing: a Conceptual and Qualitative Study in the Equine Industry" (2018). Association of Marketing Theory and Practice Proceedings 2018. 92.