This article discusses how to address present challenges in marketing education as a result of evolving student demographics and external conditions that leave students unprepared for the job market. Strategically incorporating professionalism labs, or career classes, into marketing department curriculum allows matriculating marketing students to hone the soft-skills that they need to transition successfully into professional positions.
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Jordan, Tatia Jacobson, "Incorporating Professionalism Labs into Marketing Curriculum" (2018). Association of Marketing Theory and Practice Proceedings 2018. 20.