Marketing Management/ Strategy/ Branding
Contrary to belief, employees are NOT having fun yet. In fact, 73% of all employees are dissatisfied with their jobs (Crabtree, 2013). The reasons are many, but the underlying reason is that they are not having any fun! (Clark, 2009; Ford, McLaughlin, & Newstrom, 2003a; Kinjerski & Skrypnek, 2006). We believe that a fun and engaging workplace impacts employee engagement, morale, productivity and safety (Bedeian & Armenakis, 1998; Boyatzis, Smith, & Beveridge, 2012; 2013). We also believe that creating a fun atmosphere at work is accomplished only when management has fun (Bolton, Houlihan, & Renee Baptiste, 2009; CHI, CHUNG, & TSAI, 2011; Moberg, 2000). The thinking is that if management is having fun, then employees will have fun. One way to create that fun is through mentoring. We believe that managers who mentor not only provide “a continuation of knowledge and help to junior colleagues”, but also receive personal satisfaction and “exhilaration from the fresh energy provided by the protégés” (Allen, 2007). Unfortunately, this specific area has received very little attention in academia (Boyatzis et al., 2012), and is the basis of this study
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Digital Commons@Georgia Southern License
Scardillo, Anthony, "“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers to Have Fun at Work?" (2017). Association of Marketing Theory and Practice Proceedings 2017. 28.