AMTP Proceedings 2015
Consumers’ Perceptions of Multi-Tier Private Brand Quality
Document Type
Conference Proceeding
Conference Track
Marketing Management/ Strategy/ Branding
Publication Date
2015
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
DOI
10.20429/amtp.2015.25
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Wade, Hayes and Haan, Perry, "Consumers’ Perceptions of Multi-Tier Private Brand Quality" (2015). AMTP Proceedings 2015. 25.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2015/25
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