Consumers’ Perceptions of Multi-Tier Private Brand Quality
Document Type
Conference Proceeding
Conference Track
Marketing Management/ Strategy/ Branding
Publication Date
2015
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Wade, Hayes and Haan, Perry, "Consumers’ Perceptions of Multi-Tier Private Brand Quality" (2015). Association of Marketing Theory and Practice Proceedings 2015. 25.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2015/25
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