Marketing Education/ The Dynamic Business School
This paper utilizes some of the same literature of relationship marketing and partnership building as previous AMTP papers but applies these variables within the context of developing and transforming leadership programs and courses offered to undergraduate students. More specifically, the focus of this paper is on required and elective courses that are components of a leadership program including leadership and management development and human resource management. In addition, a most innovative noncurricular or extra-mural model program for leadership development that has already been replicated within another discipline on campus will also be examined as to its value added. Their use can be readily viewed as Best Practice based on both the theory of leadership, the authors’ 75 + years of teaching/training and mentoring of business, academic, and government leaders, and the insight of CEOs, colleagues, donors, and alumni partners involved with these courses and/or programs.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Rudd, Howard F. Jr.; Kent, Thomas; and Blair, Carrie A., "Utilizing Relationship Marketing and Partnership Development as Critical Elements for Developing and Transforming Leadership Programs and Courses: Best Practice" (2013). Association of Marketing Theory and Practice Proceedings 2013. 34.