Booster Seat Usage: Perspectives of Hispanic Parents
Cross-Cultural Marketing and Entrepreneurship/ Small Business Marketing
Most of the child deaths due to lack or improper use of child safety seats can be prevented. The Hispanic population has been rising throughout the past decade, now making up four percent of the total Tennessee population. Currently, Hispanics represent six percent of all K-12 students in the state of Tennessee. Using survey information from Hispanic parents in the middle Tennessee area, this research study seeks to couple Hispanic opinions about booster seat and seat belt safety with their behavioral habits. Based on this research, suggestions can be made for influencing safety beliefs and practices to promote the use of booster seats and seat belts.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Anitsal, Melek Meral Meral; Anitsal, Ismet; and Liska, Kevin, "Booster Seat Usage: Perspectives of Hispanic Parents" (2012). Association of Marketing Theory and Practice Proceedings 2012. 9.