Service Marketing/ Non-Profit Marketing/ Ethics
The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 609 organizations. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
McMahon, Dave and Seaman, Samuel, "Are Nonprofits Choosing the Right Type of Website" (2010). Association of Marketing Theory and Practice Proceedings 2010. 74.