The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Byon, Kevin K.; Ziemnik, Matthew; Lam, Eddie; and Zhang, James J., "Dimensions of Event Quality Associated with High School Football Games: Scale Development" (2010). Association of Marketing Theory and Practice Proceedings 2010. 6.