Association of Marketing Theory and Practice Proceedings 2010

Document Type

Conference Proceeding

Conference Track

Sport Marketing

Publication Date



The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.

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Digital Commons@Georgia Southern License

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Marketing Commons