Sales Promotion/ Retailing
As organizations have discovered that they cannot solely compete on price, product, quality, or technology, organizations have sought the use of optimum leadership models to assist with competition and survival. After examining the evolution of three contemporary leadership models: Spiritual Leadership, Primal Leadership, and Innovative Leadership, it is shown that these models offer sustenance in various ways for organizations and employees. Furthermore, because of the introduction and practice of Spiritual Leadership, Primal Leadership, and Innovative Leadership, specific implications exist for sales management as related to their sales reps and to their customers.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Raineri, Ellen M., "Implications of Contemporary Leadership Models on Sales Management" (2010). Association of Marketing Theory and Practice Proceedings 2010. 41.