Document Type

Conference Proceeding

Conference Track

Sales Promotion/ Retailing

Publication Date



As organizations have discovered that they cannot solely compete on price, product, quality, or technology, organizations have sought the use of optimum leadership models to assist with competition and survival. After examining the evolution of three contemporary leadership models: Spiritual Leadership, Primal Leadership, and Innovative Leadership, it is shown that these models offer sustenance in various ways for organizations and employees. Furthermore, because of the introduction and practice of Spiritual Leadership, Primal Leadership, and Innovative Leadership, specific implications exist for sales management as related to their sales reps and to their customers.

About the Authors

Ellen M. Raineri, Ph.D. earned her Ph.D. in Organizations and Management from Capella University, M.B.A. in MIS from Marywood University, B.A. in English, Education, and Computer Science from Wilkes University. She is an Assistant Professor of Marketing and Entrepreneurship at Wilkes University. Research interests include sales, entrepreneurship, creativity, and management.

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Digital Commons@Georgia Southern License

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Marketing Commons