Marketing Education/ The Dynamic Business School
Marketing educators often collaborate with the business community to prepare students for the real world. Another option for doing so is via service-learning partnerships that tie nonprofit agencies to particular college courses over a period of time. This article describes how such a partnership was incorporated into a sales management course. Following a review of service learning literature, this manuscript will discuss how the partnership was developed and implemented, learning outcomes, and future considerations.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Shaw, Doris M., "Service-Learning Partnerships in Marketing Education: A Case Study in a Sales Management Course" (2010). Association of Marketing Theory and Practice Proceedings 2010. 29.