Supply Chain Management/ International Marketing/ Business to Business Marketing
In buyer-seller exchanges the seller not only provides the goods and service but also transfers its organization capabilities on to the buying firm. Improper selection and usage of these capabilities may reduce the seller’s sustainable competitive edge in future transactions in this supply chain. Through field interviews and Resource Based View literature, the authors propose and test a model linking organization structure, service capabilities, and seller’s satisfaction and performance in business-to-business exchanges. Based on eighty-seven responses, the results indicate that autonomous structure has a positive impact on all three service capabilities. Formalization has a positive influence on only logistics service capability. The service capabilities had a direct impact only on satisfaction. The supply chain performance link in the model was mediated through satisfaction.
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Digital Commons@Georgia Southern License
Sachdev, Harash J. and Merz, G. Russell, "Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective" (2010). Association of Marketing Theory and Practice Proceedings 2010. 21.