Gen Y's Addiction to Web 2.0: Problem or Strategy?

Authors

J. Lowell Mooney, Georgia Southern UniversityFollow
Harry R. Wright Jr., Georgia Southern UniversityFollow
Leslee N. Higgins, Eastern Kentucky UniversityFollow

Document Type

Article

Publication Date

11-2010

Publication Title

Journal of Corporate Accounting and Finance

DOI

10.1002/jcaf.20645

ISSN

1097-0053

Abstract

Looming on the horizon is a long-term threat that could endanger your company's very existence. That threat is a coming shortage of workers. But there's more bad news: the employees now entering the workplace, dubbed Generation Y, will be very difficult and expensive to retain.

What must your company do to attract and keep this newest generation of workers? And is their addiction to Web social networking a problem or a strategy?

Comments

Copyright and licensing:

• http://sherpa.ac.uk/romeo/issn/1044-8136/
• https://authorservices.wiley.com/author-resources/Journal-Authors/licensing/self-archiving.html

Recommended Citation

Mooney, J. Lowell, Harry R. Wright Jr., Leslee N. Higgins. 2010. "Gen Y's Addiction to Web 2.0: Problem or Strategy?." Journal of Corporate Accounting and Finance, 22 (1): 63-73. doi: 10.1002/jcaf.20645
https://digitalcommons.georgiasouthern.edu/account-facpubs/20