Abstract
Glen Riecken, PhD., is visiting professor of marketing, College of Charleston, Charleston, SC 29424.
Kyle Hensel, MBA, is director, Small Business Development Center, Clayton State University, Morrow, GA 30260.
First Page
27
Last Page
37
Copyright
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Recommended Citation
Riecken, Glen and Hensel, Kyle
(2012)
"Using Humor in Advertising: When Does it Work?,"
Southern Business Review: Vol. 37:
Iss.
2, Article 5.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol37/iss2/5