The Mullet Coffee Shop and Tap House Business Plan

Name

Baylor K. Bumford, Georgia Southern UniversityFollow

Publication Date

4-4-2023

Major

Management (BBA)

Document Type and Release Option

Thesis (open access)

Faculty Mentor

Dr. Steven Stewart

Abstract

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Thesis Summary

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Recommended Citation

Bumford, Baylor K., "The Mullet Coffee Shop and Tap House Business Plan" (2023). Honors College Theses. 824.
https://digitalcommons.georgiasouthern.edu/honors-theses/824